PREMIZE PENTRU DEZVOLTAREA ORGANIZAȚIILOR DE MANAGEMENT AL DESTINAȚIILOR ÎN ZONELE TURISTICE TRANSRIVERANE LA NISTRU ÎN REPUBLICA MOLDOVA

Summary. The Nistru region in Republic of Moldova has high tourism potential due to its diverse natural landscapes, cultural attractions, and local agriculture. The development of cross-rivertourism clusters managed by Destination management organizations can boost ecotourism, culturaltourism and agritourism. Investments in tourism infrastructure, improved accessibility, and supportfor entrepreneurship are essential for enhancing the region’s attractiveness. Diversifying the tourismoffering and creating a distinct regional brand can attract visitors and contribute to sustainable economic development through collaboration between authorities, the private sector, and local communities.Key words: Nistru region, cross-river tourism cluster, Destination Management Organization,ecotourism, cultural tourism, agritourism, regional brand.