The Effect of Recognition Language on Addictive Nature in The Use of Social Media

Abstract : Language of recognition is the act of retrieving existing knowledge, creates the possibility of seeing something or someone from a new perspective. The leading causes of addiction: the need to socialize, get pleasure, and get a sense of security and control over the situation. This research employs a mixed-methods approach with a sequential explanatory design. To analyze the data quantitatively, the author employs a simple linear regression test on the results of the questionnaire. Activities in qualitative data analysis include reducing data, presenting data, and verifying data. Based on the research findings, it can be concluded that the desire for recognition from others has led social media users in Jakarta to become addicted to social media. This finding was further supported by an interview with Praz Teguh, a social media activist and a celebrity. He acknowledged that many social media users use social media as a platform to seek recognition.