THE ROLE OF E-COMMERCE IN ECONOMIC DEVEL OPMENT:A CASE STUDY OF THE CZECH REPUBLIC

This research delves into the transformative impact of e-commerce on the Czech Republic's economy. By analyzing key economic indicators, such as GDP, imports, exports, and sectoral growth, this study aims to uncover the extent to which e-commerce has contributed to the country's economic development. Employing a mixed-methods approach, the research combines quantitative and qualitative analysis to provide a comprehensive understanding of e-commerce's role. The findings highlight the significant potential ofe-commerce in driving economic growth, particularly in the retail and consumer goods sectors. However,challenges such as digital infrastructure, regulatory barriers, and consumer trust continue to hinder the full realization of e-commerce's potential. The study concludes by proposing policy recommendations to maximize the benefits of e-commerce and accelerate the Czech Republic's economic transformation