A Study on Public Perception Towards Financial Literacy and Its Effect on Personal Investment Decision in Special Reference to Coimbatore City

This study aims to explore the level of financial literacy among the residents of Coimbatore and analyze howit impacts their investment decisions. By focusing on public perception, the research seeks to identify the gaps in financial knowledge and the behavioral patterns that drive or hinder investment activities. To analyze the public perception of financial literacy and its perceived importance in daily life. The scope of this study is to investigate the public perception towards financial literacy and its impact on personal investment decisions in Coimbatore city. The study will target the general public in Coimbatore city, including individuals from various age groups, income levels, and occupations. The primary data are those that are collected through questionnaire and direct personal interview. Secondary data regarding the industry company were obtained from internet, company and products were obtained from Internet, Books, Journal, Article & websites.A well-defined research methodology ensures the reliability, validity, and accuracy of the research findings. This study involves collecting data from 156 students. The result indicates significant percentage analysis between educational qualification and awareness of financial literacy concepts.