Adoption of Analytics in Decision Making Processes for Startups

This study explores how startups incorporate analytics into their decision-making processes, examining theinfluence of data-driven approaches on business strategies and daily operations. Given the resourcelimitations typical in early-stage businesses, adopting analytics can help improve decision-making precision,boost efficiency, and drive innovation. The paper highlights common obstacles, such as resource shortages,lack of technical expertise, and organizational culture, that impede adoption. It also emphasizes theadvantages of using analytics, such as enhanced market positioning and sustainable growth. Finally, theresearch offers practical strategies for startups to adopt analytics effectively, enabling them to achieve betteroutcomes in a competitive landscape.