Who is Using AI in Romania? A Socio – Economic Profile of AI Users

Romania ranks last in the EU on AI usage. Whereas the AI knew an exponential growth worldwide over the last few years, especially after Chat GPT launch, Romania does not seem to have the capacity to catch up quickly. The present study aims to showcase the influence of socio-economic predictors, such as age, education level, income and professional experience, on AI usage in the workplace in Romania. We use ordinal regression model to measure what drove AI usage at the workplace in Romania over the last 12 months, which may later stimulate AI uptake by the labor market. We use for the first time the results of a survey targeting employees, applied online in Romania during December 2024 – January 2025. We conclude that Romanian employees’ income and work experience are key predictors of AI usage, whereas age and professional experience do not have a significant impact.