How Gamified Incentives Drive Positive and Negative Financial Behaviors and their Effects on Long-Term Engagement in Banking and Financial Use

This research paper explores the impact of gamified incentives on financial behaviors within the banking and financial sector. It examines how these incentives can drive both positive and negative financial behaviors and their effects on long-term engagement. The paper also discusses innovations in gamified incentives, highlights key challenges and opportunities for the industry, and provides a well-rounded perspective on the topic.