A Study on Consumer Preferences and Perception towards Packaged Drinking Water

Abstract: The consumption of packaged drinking water has grown significantly in recent years, driven by concerns about water safety, convenience, and increasing urbanization. Consumers rely on packaged drinking water as a primary source of hydration, particularly in places where clean and safe drinking water is unavailable. This study explores consumer preferences, purchasing behavior, and the factors influencing brand selection in the packaged drinking water industry. Additionally, it examines consumer satisfaction and areas where improvements can be made. The findings provide insights into the market demand and expectations of consumers, highlighting key areas for industry stakeholders to enhance their products and services