EVALUATION OF A PUBLIC POLICY BASED ON ENTREPRENEURIAL ACTION: THE CASE OF THE DARE TO CREATE PROGRAM

Entrepreneurial action in the public sector aims to provide effective and innovative responses to societal demands through the development and implementation of public policies. This article aims to analyze the OUSE CRIAR Program as a case of entrepreneurial action in the public sector developed in educational institutions in the state of Paraíba. The methodology adopted had qualitative and exploratory nature, and method of collection data used was the documentary research. The data processing technique used was content analysis and lexical analysis with the help of Iramuteq. From the analysis of the OUSE CRIAR program, it was possible to detect the meanings of the entrepreneurial action carried out by it and implemented in public policy and practices that seek to meet social demands in the local context. The OUSE CRIAR Program is a transformative initiative that integrates innovation and entrepreneurship in public education, using active methodologies and public-private partnerships to adapt teaching to market demands. By breaking with traditional practices, the program not only develops entrepreneurial skills in students, but also promotes significant socioeconomic and cultural changes. Through cooperation between different sectors and the application of ethical principles, OUSE CRIAR contributes to the training of competent professionals and active citizens, strengthening the local economy and stimulating social innovation. Thus, the program stands out as an effective example of entrepreneurial action in the public sector, aligning with society's needs and generating public and social value.