The Socio-Economic Effects of Digitalization in Sericulture: Challenges and Opportunities for Silk Farmers

Abstract- The global silk industry, traditionally rooted in centuries-old practices, is undergoing a digital transformation driven by evolving consumer preferences, technological advancements, and the growing importance of e-commerce. This paper explores the digital roadmap for the silk industry, focusing on the unique challenges and opportunities it faces in integrating digital technologies into production, supply chain management, and marketing strategies. Special emphasis is placed on the mulberry silk sector, a key segment that continues to dominate global silk production. The study identifies critical challenges such as the need for sustainable practices, maintaining product authenticity, and overcoming technological barriers. Simultaneously, it highlights opportunities for innovation, including the adoption of digital traceability, artificial intelligence, and e-commerce platforms. Furthermore, the paper provides a comprehensive analysis of digital marketing strategies tailored to mulberry silk products, offering insights into social media marketing, influencer collaborations, and targeted online campaigns that enhance consumer engagement and brand visibility. By providing a strategic framework, this paper aims to guide stakeholders in the silk industry towards harnessing the full potential of digital tools, ultimately positioning mulberry silk as a leading product in the global marketplace. This research also highlights the need for collaboration among industry stakeholders, government bodies, and technology providers to facilitate a seamless digital transition. By adopting innovative digital strategies, the silk industry can enhance competitiveness, foster sustainability, and ensure long-term resilience in an increasingly digital and interconnected global marketplace.