Impact of Media and Marketing on Sustainable Development of Traditional Craft Villages in Vietnam

The goal of the paper is to analyze the media and marketing practices in traditional craft villages.This assessment aims to examine the extend of influence of these practices on the sustainability of traditional craft villages. From there, analyses and recommendations are made to preserve traditional crafts.Keywords: media, marketing, sustainable development, traditional craft villages, Vietnam

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-09-30
DOI
https://doi.org/10.5281/zenodo.13959245
Primary Topic
Cultural Industries and Urban Development
Type
article
Field-Weighted Citation Impact
0.00
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article

Impact of Media and Marketing on Sustainable Development of Traditional Craft Villages in Vietnam

Zenodo (CERN European Organization for Nuclear Research)
Cultural Industries and Urban Development
article

Impact of Media and Marketing on Sustainable Development of Traditional Craft Villages in Vietnam

article en

Abstract

The goal of the paper is to analyze the media and marketing practices in traditional craft villages.This assessment aims to examine the extend of influence of these practices on the sustainability of traditional craft villages. From there, analyses and recommendations are made to preserve traditional crafts.Keywords: media, marketing, sustainable development, traditional craft villages, Vietnam

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 39%
Cultural Industries and Urban Development
DOIOpen Access PDFOpenAlex
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Impact of Media and Marketing on Sustainable Development of Traditional Craft Villages in Vietnam · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS