When The Rules Change in the Middle of the Game: A Brazilian Negotiation Case

This article illustrates a Type II negotiation, a real estate negotiation involving a development company and a landowner, impacted by changes in government regulations, which reduced the project's viability by limiting the number of floors and housing units. The company successfully renegotiated the land price, reaching a mutually beneficial agreement of $ 1 million, highlighting the importance of collaborative negotiation, adaptability, and awareness of regulatory changes in business dealings. Discussion and recommendatrions comprise thia work.