Technology Adoption and Business Survival of Food Businesses in Port Harcourt, Rivers State, Nigeria

The study was conducted to examine the relationship between Technology Adoption and Business survival of food businesses in Port Harcourt, Rivers state. The intersection of technological adoption and its impact on enhancing operational efficiency, customer satisfaction and attainment of long-term survival of food businesses in Port Harcourt has been a subject of concern, and a problem that has necessitated this research. To provide solution to this problem, this study explained the main objective, posited three specific objectives, three research questions and three research hypotheses in order to examine the implications of online presence of food vendor on business survival, the relationship between online payment & ordering on business survival, and also, the moderating influence of Entrepreneurial experience on technology adoption and business survival in Rivers State. The study employed a cross sectional survey, the use of copies of questionnaire to generate data. Thus, 48 copies of questionnaire were administered to the owners/managers of the food businesses. The entire population was used for the study with a response rate of 95%. The findings from data analysed shows the relationship that exist between online presence and business survival and the relationship that exist between online ordering & payment and business survival. The results underscore the importance of considering technology adoption as a crucial factor for operational efficiency, customer satisfaction, and attainment of food businesses survival in Rivers State.