Demand Forecasting Model of Real Time Business Environment: A Systematic Review

In today's dynamic and competitive business environment, accurate demand forecasting has become increasingly essential for organizations across industries. Demand forecasting serves as a foundational element in decision-making processes, guiding inventory management, production planning, resource allocation and overall strategic direction. As markets evolve rapidly, driven by factors such as changing consumer preferences, economic fluctuations, technological advancements, and global events, the ability to anticipate future demand with precision is paramount for sustaining growth and profitability.