PUBLIC PERCEPTION OF BODY ENHANCEMENT AND RECONSTRUCTION ADS IN OWERRI MUNICIPAL

The primary aim of this study is to examine public perception of body enhancement and reconstruction ads inOwerri municipal. The objectives of this study are to; ascertain the level of exposure of residents of OwerriMunicipal to social media, examine the level of awareness of Owerri Municipal residents on social media ads onbody enhancement and reconstruction, and evaluate the perception of body enhancement and reconstruction adsamong residents of Owerri Municipal. The survey research design was adopted for this study with a population of174,200. The Wimmer and Dominic online sample size calculator was used to arrive at a sample size of 384. Themultistage sampling technique was utilized for the distribution of questionnaires as the instrument for datacollection. This study was anchored on the self-efficiency theory and the innovative and adaptive theory. Thefindings of this study revealed that at 45% residents of Owerri municipal are highly aware body enhancement andreconstruction ads on various social media platforms. Further findings also revealed that respondents perceive bodyenhancement and reconstruction as a measure through which young women engage to attract attention to achievesuccess on a grand mean of 3.6. This study concludes that respondents’ perception towards body enhancement andreconstruction have favorably been impacted by their level of awareness and exposure. This study therefore,recommends that body enhancement by social media influencers has a notable remark on the increased patronage ofthe brands they endorse.