LEGAL ASPECTS OF INFLUENCER ADVERTISING IN RUSSIA

The article examines the legal aspects of influencer advertising in Russia. The evolving regulatory framework is analyzed, focusing on compliance challenges. It is emphasized that transparency, consumer protection, and national security concerns are central to this legal landscape. The analysis highlights the significant responsibilities placed on influencers and brands. The proactive role of regulatory bodies in enforcing compliance is also discussed, underscoring the importance of adherence to evolving legal standards.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-09-18
DOI
https://doi.org/10.5281/zenodo.13785799
Primary Topic
Cultural, Linguistic, Economic Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

LEGAL ASPECTS OF INFLUENCER ADVERTISING IN RUSSIA

Zenodo (CERN European Organization for Nuclear Research)
Cultural, Linguistic, Economic Studies
article

LEGAL ASPECTS OF INFLUENCER ADVERTISING IN RUSSIA

article en

Abstract

The article examines the legal aspects of influencer advertising in Russia. The evolving regulatory framework is analyzed, focusing on compliance challenges. It is emphasized that transparency, consumer protection, and national security concerns are central to this legal landscape. The analysis highlights the significant responsibilities placed on influencers and brands. The proactive role of regulatory bodies in enforcing compliance is also discussed, underscoring the importance of adherence to evolving legal standards.

Zenodo (CERN European Organization for Nuclear Research)
Peace, Justice and strong institutions
Openalex Percentile: Top 38%
Cultural, Linguistic, Economic Studies
DOIOpen Access PDFOpenAlex
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LEGAL ASPECTS OF INFLUENCER ADVERTISING IN RUSSIA · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS