The Role of Internet Marketing in the Development Strategy of Ukrainian Companies in Wartime

This study aims to explore the role of Internet marketing in the development strategies of Ukrainian companies during. The research employs a qualitative approach, utilizing case studies and interviews with business leaders. Results highlight how Internet marketing has enabled companies to adapt to challenges, maintain customer engagement, and sustain operations amid the crisis. The findings suggest that Internet marketing strategies, including digital advertising, social media engagement, and e-commerce, are critical for the survival and growth of businesses in Ukraine during wartime. These insights contribute to understanding how businesses leverage online tools for resilience in crisis situations.