ONLINE VISUAL REPRESENTATION OF NIGERIAN TEXTILE HERITAGE IN THE NATION AND DAILY SUN NEWSPAPERS

This study examines the online visual representation of Nigerian textile heritage in The Nation and Daily Sun newspapers, highlighting the role of digital media in preserving and promoting Nigeria’s rich textile traditions. Utilizing Cultural Representation Theory, the study explores how these newspapers visually and narratively depict Nigerian textiles, such as Aso Oke, Adire, Ankara, and Akwete. A content analysis of articles published between November 2023 and April 2024 was conducted, focusing on the frequency of textile-related content, types of visual representation, narrative themes, and the specific textiles mentioned. Frequency and simple percentages of data gathered were examined using SPSS version 21.0. Findings revealed that Nigerian textile heritage received limited media attention, with only 22 reports published within the study period. Coverage predominantly emphasized economic potential (36%) and fashion innovation (32%), while themes related to cultural heritage (22%) and preservation challenges (5%) were underrepresented. Visual representation was largely confined to photographs (97%), with minimal use of infographics or illustrations, limiting the depth of engagement. Additionally, Adire, Aso Oke, and Ankara dominated the coverage, while textiles like Akwete and Batik were largely overlooked. These findings indicate a partial alignment with Cultural Representation Theory, as the newspapers acknowledge Nigeria textiles but did so with a skewed emphasis on their commercial value rather than their cultural and historical significance. The study underscores the need for more inclusive and frequent media coverage to enhance awareness, appreciation, and continuity of Nigeria’s textile traditions in the digital age