Psycholinguistic analysis of English Advertisements

Abstract. This study explores the psycholinguistic analysis of English advertisements, focusing on how linguistic structures and psychological principles influence consumer behavior. By examining the interaction between language and the subconscious, the paper highlights the role of linguistic techniques in shaping attitudes, perceptions, and buying decisions. The research examines various types of linguistic elements, including syntax, semantics, phonology, and pragmatics, and their persuasive effects in advertising. Through qualitative analysis of selected advertisements, this paper demonstrates how advertisers utilize these linguistic tools to maximize the impact on consumers’ cognitive and emotional processes.