Exploring the Effectiveness and Obstacles of Social Media in Diplomacy

ABSTRACT The purpose of this study is to explore The Use of social media in Diplomacy: An Exploration of its Efficacy and Challenges in Mogadishu Somalia. The overall aim of this study is guided by the very important objectives: To find out the efficiency of the use of Social Media on Somalia diplomat in Mogadishu Somalia. To identify the challenge of disinformation in Social Media on Somalia’s diplomatic stability in Mogadishu,Somalia. To investigate the challenge of maintaining diplomatic protocols on Somalia’s strong Diplomatic ties with the world, in Mogadishu Somalia. The study was conducted from June 2023 to December 2023. This research was used descriptive design, through questionnaire design to describe the characteristics and correlation to measure central tendency of matters of the questionnaire. The total number of population inthe study was employed 100 intellectual in the Mogadishu City as a case study since the time and cost couldnot allow accessing all the media sectors in the City of Mogadishu. 80 participants of sample size of different gender who have been selected from the population departments within the sectors of this scope in Mogadishu. These participants have been chosen according to the possibility of getting accurate and reliable information. The sampling procedure of this study was non-probability sampling especially purposive sampling to conduct the research, and also to consider the significance of research reality. This research study was collected primarily data using questionnaires. In this study quantitative data analysis was used. The analysis was carried out with the use of help Statistical Package for Social Sciences (SPSSversion 20), that was measured the use of in Mogadishu, Benadir, Somalia. The major findings that supported the argument include the objectives and even the dependent variable of the study. For instance thequestions of the first objective generally result a common concept of that the Exploring the Effectiveness and Obstacles of Social Media in Diplomacy in Mogadishu, Somalia. The study also recommends to the social networks management providers to control their account users in order to promote the diplomatic secure and satisfaction and political relations’ performance. Networks management should also research theregulations needed and make best possible of diplomatic professionalism.