ALGORITHMIC IDENTITY AND THE FRAGMENTATION OF CULTURAL CONSENSUS: EXPLORING THE POLITICS OF BELONGING AND SOCIAL COHESION IN AI-MEDIATED SOCIETIES

The rapid integration of artificial intelligence (AI) into digital platforms has reconfigured societal dynamics, influenced not only economic and political systems but also reshaping identities and perceptions of belonging. This paper interrogates how algorithmic governance and AI-driven personalization contribute to the fragmentation of cultural consensus in contemporary societies. It explores how AI mediates social cohesion, often creating algorithmic echo chambers, identity silos, and digital tribalism. Drawing upon prior literature and emerging developments as of this study offers a conceptual framework that situates algorithmic identity within the broader discourse of political polarization, digital capitalism, and civic engagement. It calls for a renewed focus on algorithmic transparency, collective digital ethics, and inclusive design as mechanisms to rebuild social trust and reimagine digital citizenship.