The Importance of the Role Destination Image, Tourist Motivation to Create Return Interest

ABSTRACT : Objective study this is to describe the image of the destination, motivate tourists, and increase interest in the destination tour of Kediri Regency. Location study in tourist destinations in Kediri Regency. The data collection technique used is a questionnaire. Technique data analysis in the study uses engineering model analysis, descriptive statistics. The study found that affective, unique, and cognitive images determine destination images. Tourist motivation is determined by stress-busting / fun, novelty-seeking, achievement, and family oriented / education. Memorable tourism experience is determined by involvement, refreshment, hedonism, meaningfulness, culture and social interaction, knowledge, and novelty. The intention to revisit is determined by the willingness to invite, willingness to positive tale, willingness to prioritize the visiting destination, and willingness to visit again. The biggest contribution to the formation of intention to revisit is the willingness to invite reflected from the will to recommend to friends to visit Kediri. It is expected to support an effective and sustainable tourism development strategy for destinations that tour Kediri Regency.