WHY CAN`T NATIONAL BECOME INTERNATIONAL

Through this article, the writers analyze from a fashion point of view why local brands do not reach the international level. There are not many success stories of native companies in the fashion industry irrespective of the number of those already present. Based on such analysis, the authors identify several significant sources of this problem, including poor product quality, lack of manufacturing experience, design flaws, and lack of advertising funding .Surveying the Uzbek participants reveals that increasing product quality and design is the primary way for local companies to become more competitive. From the article the understanding is that a local firm needs to invest in high-quality materials, original designs, professional production, and good marketing strategies if it is to go global. These matters can help local companies increase their prospects of thrival in the international market and the longevity of the customer relationship.