COVERING OF THE ISSUES OF THE YOUNG POPULATION IN THE TRANS-CAUCASIAN REGION BY THE PRINTED MEDIA ON THE GEORGIAN INSTANCE

Printed media in Georgia of the 21st century is not in a favorable state. A practice of dissemination of magazines and newspapers in the printed form has been decreasing step-by-step. From this viewpoint the largest impact had been inflicted by the coronavirus challenge. In the pandemic period the paused and suspended life style had a negative effect on the Georgian press. Financial crisis forced many magazines and newspapers to operate in the online mode or to interrupt their functionally completely.Internet development provides receiving and processing of information in a simple and rapid mode. A large part of the society, especially young people, may get information from any point of the world quicker and more comfortably using the so called “gadgets”. The stated popularizes an opinion that this part of the audience ignores traditional media. Preservation of the young audience having contemporary attitudes and many opportunities oriented on the constant development is very important for media. Thus, media should actively talk about the problems existing in a definite region and challenges existing in front of the young people. Intensive attention of local media outlets regarding problematic issues is the most profitable way for their resolving and relevant informing of the community. A target of the stated research is to represent a significance of covering of the issues being actual for the Georgian youth, as well as the problems and challenges they usually face, to distinguish a role of the regional media in the part of covering of the topics popular among young people.