ON THE NEED FOR A NEW COMMUNICATION MODEL

The proposed article critically examines the most influential communication models in order to prepare arguments in favor of a new model of human communication. For this purpose, an analysis is conducted and definitions of the concepts of "information" and "communication" are derived. In conclusion, the most important shortcomings of the communication models under consideration are formulated, which manifest themselves in them to varying degrees and are little dependent on which of the two paradigms, "mechanistic" or "activity-based", they can be attributed to