EBITDA AS A TOOL FOR ASSESSING BUSINESS OPERATIONAL EFFICIENCY IN ECONOMIC INSTABILITY

This article examines EBITDA as a tool for assessing the operational efficiency (OE) of a business in conditions of economic instability. The article examines how it helps to identify the stability of the business model to external factors, including inflation, crises and market fluctuations. The theoretical aspects of EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization), its structure and advantages are analyzed. The role of this indicator in comparative analysis is evaluated, which allows investors and analysts to identify companies with high OE, as well as the ability of businesses to adapt to changing economic conditions. Using the example of companies, it is shown how EBITDA contributes to maintaining sustainability and risk management.