Proactive Technology Adoption and Venture Growth in Agro-based Industry

The study was undertaken to examine the relationship between proactive technology adoption and venture growth in agro base industry. Relevant variables were discussed under the literature review. This study was based on a review of the conceptual and empirical literature on the relationship between proactive technology adoption and venture growth and drawing the conclusion. Theoretically, this study was based on personality traits theory. Findings from the various literature reviewed indicated a strong relationship between the dimensions of innovation and the measure of market expansion strategies. The study concluded that innovation serves as a catalyst for market expansion strategies and techniques by enabling the development of new products or services, facilitating entry into new markets, and improving operational efficiency. It was recommended that micro firms should embrace all kinds of innovation to enhance product expansion, market segmentations and entrepreneurs should be proactive, by engaging in the development of new products and services, entry into new markets.