RESEARCH ON LIPSTICK USAGE TRENDS AMONG VIETNAMESE GEN Z YOUTH

Abstract Research article on lipstick usage trends of Vietnamese youth. Using qualitative research methods combined with a survey of 276 young people in provinces and cities of Vietnam, the study has shown the main trends in the selection and use of lipstick by young people today. You choose and use lipstick based on many criteria such as suitability to your own preferences, depending on the occasions of using lipstick. Besides, the trend of using lipstick of young people is also influenced by celebrities, people around them and young people often use lipstick according to trends, use lipstick for many purposes and have a variety of designs, styles, colors and origins of each type of lipstick. At the same time, the study also points out the concerns of young people in choosing and using lipstick lines, discovering the future trends in lipstick use that they are aiming for, such as choosing lipstick lines of natural origin, safe, benign and environmentally friendly. From the analysis of lipstick usage trends of young people, the research team proposed some exchanges and discussions to promote the lipstick market in Vietnam to be able to meet the trends and needs of young Vietnamese people.