Gender in Gig Economy: Evidence from Bibliometric Review and Content Analysis

Abstract: Problem Definition: Gig economy is a new but emerging concept in the employment model. Like all the other employment models, there exists gender dynamics and inequality in Gig Economy. Therefore this study tries to bring out the major themes for the identification of various spectrums of Gender inequalityMethodology: SPAR 4 SLR methodology was used to screen the articles. A Bibliometric analysis using Vos Viewer and Content Analysis using Word stat was conducted on 54 papers Results: The result of the Bibliometric and Content Analysis suggest that the association between Women and Gig Economy is an emerging but recent topic. Developed countries associate with themselves in research in this area. The keyword analysis done using Vosviewer and the content analysis done using Wordstat aligns with each otherManagerial Implication: The results of the study highlights that more studies must be carried out on Gender and Gig economy especially from the developing countries.