A Study on User's Satisfaction Towards AI Powered Product Recommendation with Special Refference to Coimbatore City

The advent of Artificial Intelligence (AI) has revolutionized the e-commerce landscape with personalized productrecommendations. This study investigates user satisfaction towards AI-powered product recommendations, examiningthe impact of recommendation accuracy, interface usability, and trust on overall satisfaction. A survey of 70 onlineshoppers revealed significant correlations between recommendation relevance, user experience, and satisfaction.Results show that AI-powered recommendations increase user engagement, purchase intentions, and loyalty.However, concerns regarding data privacy and algorithm transparency emerge as critical factors influencing user trust.This research contributes to the understanding of AI-driven recommendation systems' effectiveness and highlightsareas for improvement to enhance user satisfaction