MULTIVARIATE ANALYSIS ON THE EFFECT OF SOCIO-ECONOMIC CHARACTERISTICS INFLUENCING TO BUY LIFE INSURANCE POLICIES FROM THE PUBLIC SECTOR LIFE INSURER
This study employs multivariate analysis to examine how various socio-economic characteristics impact the purchase of life insurance policies from public sector insurers among rural residents. By analyzing multiple variables simultaneously, the research reveals complex relationships and patterns that inform the purchasing behavior, ultimately aiding insurers in developing more effective marketing strategies.
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2024-10-12
- DOI
- https://doi.org/10.5281/zenodo.13923929
- Primary Topic
- Insurance and Financial Risk Management
- Type
- article
- Field-Weighted Citation Impact
- 0.00