EXPRESSIVE QUALITY OF THE CONCEPT

Defining the expressive concept requires a multibranched approach in order to deeply understand the text. Expressiveness is a complex phenomenon that helps to express the author's emotions and experiences, carries out a bright and memorable image of description, increases its emotional impact, facilitates a deeper understanding between the speaker and the listener in the process of communication. The expressive expression of the concepts of heroism, love, youth, immortality and man, and the ability of expressiveness in the concept to create an emotional reaction in the listener is based and analyzed in this article. It is grounded the expressive concept does not only inform, but also attracts, encourages action and leaves a deep impression on consciousness.