INFLUENCE OF PUBLIC RELATIONS STRATEGIES ON PUBIC ACCEPTANCE OF IMO STATE GOVERNMENT PROJECTS

This study sought to examine the influence of public relations strategies on the Owerri Metropolis public'sacceptance towards the Imo state government projects. Key objectives raised were to x-ray the perception of OwerriMetropolis residents to the public relations strategy used on them for the acceptance of Imo state government andidentify the influence of public relations strategy of the Imo state government project acceptance on OwerriMetropolis residents. The study was anchored on the media ecology theory, while Survey research design wasadopted for this study. A population of 589,564 was used to represent residents in Owerri Metropolis. Wimmer andDominic online sample size calculator was used to arrive at a sample size of 384. Multi-stage sampling techniquewas used to sample out the exact respondents used for the study. The instrument for data collection for the study wasquestionnaire. Findings revealed that Owerri Metropolis residents are highly exposed to and knowledgeable of thegovernment’s public relations project strategy for Imolites acceptance of the government and that the residents havenot been influenced directly, so they are indifferent about the government’s public relations project strategies. It wasconcluded that the current Imo state government public relations project strategies are not effective to make Imolitesliving in Owerri Metropolis to accept the government. The researcher recommended that the public relationspersonnel employed by the government can do better to see to it that the goal towards the Imo state government isactualized and the people happy with the current government.