A study on Exploring the Factors Influencing Investment Adoption Among Undergraduate Students in Navi Mumbai

Investment adoption among undergraduate students is a growing concern in financial literacy and economic sustainability. This study explores various factors influencing investment behaviour, such as financial knowledge, risk perception, digital investment platforms, and peer influence. By conducting surveys among undergraduate students in Navi Mumbai, this research aims to analyse their investment preferences, awareness, and key motivators. The data collected through primary research by survey method and the findings highlight the need for financial education programs and accessible investment platforms to encourage early-stage investment behaviour among students.