The Role of Risk Perception in Mediating the Effect of Social Influence and Financial Technology Innovation on the Reuse of the Shopee PayLater Feature

This study aims to analyze the effect of social influence and financial technology innovation on the reuse of the Shopee PayLater feature, with risk perception as a mediating variable. The background of this study is based on the increasing use of buy now pay later services among urban communities, including in Denpasar City, and the importance of understanding the factors that drive the behavior of reusing these services. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 active Shopee PayLater users in Denpasar City, and analyzed using the Structural Equation Modeling (SEM) technique based on Partial Least Square (PLS). The results of the study indicate that social influence has a positive and significant effect on risk perception. Financial technology innovation has a negative and significant effect on risk perception. Social influence has a positive and significant effect on reuse intention. Financial technology innovation has a positive and significant effect on reuse intention. Risk perception has a negative and significant effect on reuse intention. Risk perception is able to partially mediate the effect of social influence on reuse intention. Based on these results, it can be interpreted that the intention to reuse can increase if employees have higher social influence and users have a low risk perception attitude. Risk perception is able to partially mediate the influence of financial technology innovation on the intention to reuse. Based on these results, it can be interpreted that the intention to reuse can increase if the Shopee application has high financial technology innovation and users have a low-risk perception attitude.