Infographic between Function and Art in Print Advertising

ABSTRACT After the advertisement is one of the communication methods because of its great importance to the recipient to promote various communication products and ideas because of its information and cultures, and because of the developments of the advertisement through the use of the infographic and its employment of shapes and illustrative symbols for what gave the advertisement visual attraction, clarity, simplicity, delivery of content to the recipient, and the attraction and suspense that the infographic generates in The printed advertisement and the attention of the recipient of this type of advertisement..... The problem of the current research was identified by the following question: - What is the dialectical relationship between the function and the art of the infographic in the printed advertisement? In order to reach the results, the researcher defined the research objective: The research aims to reveal the functional and technical relationship of the infographic in the printed advertisement. The research is determined by the objective limit (infographics between job and art in the printed advertisement of the World Health Organization, for World Breast Cancer Day, the spatial limit of the United States, and the time limit of the year (2022). Depending on the analysis form and the axes of the theoretical framework, the researcher reached the most important results: 1- Simplicity and style were achieved in all models by 100%. 2- Use the pink and white colors in all forms to denote or emphasize the directed disease. 1- Employ expressive signs and simple shapes so that the advertisement is clear and smooth to the recipient For the female category The most important conclusions reached by the researcher. 2- Use the central, radial and grid design systems in the designs. Then the researcher made a number of recommendations and proposals that could be a complementary study for the research The researcher concluded the research with a list of sources, appendices, and a summary of the research in English.