Building a sustainable business model as a function of the company's strategy and specific characteristics

Purpose: Sustainable development requires a radical change in strategic company behavior and the creation of a completely new business model, a problem that in recent years occupies an increasingly large place in theoretical research. The purpose of the research is: · Defining a sustainable business model, a function of company strategy, · Development of different sustainable business models, as a function of the strategy and specific characteristics of the company. Method: The research uses a method based on data collection and processing in an open and standardized way. Results: The results of the empirical study should demonstrate the relationship between building a sustainable business model, as a function of the strategy and specific characteristics of the company, and realizing competitive advantages. Empirical research was conducted among 45 companies with different characteristics, operating in different markets. Conclusions: The study and conclusions summarize several possibilities for building a sustainable business model, as a function of strategy and company specifics: 1) Transformation of the current business model into a sustainable business model in large, market-established companies, 2) Building a new sustainable business model in start-ups where an entirely new organization is created, 3) Through transfer and diversification in small and medium-sized companies, as a result of participation in strategic alliances.