WaterProof Interview with Alena Jahns and Jan Hildebrand (IZES gGmbH) on the stakeholder perspectives along the entire value chain of CO₂-derived products

In this episode of the WaterProof interview series Alena Jahns and Jan Hildebrand (IZES gGmbH) discuss methods to examine consumer and market perceptions of CO₂-derived consumer products, and how might these perceptions influencebroader adoption in the industry. WaterProof aims at closing the waste(water) carbon loop by creating a novel biorefinery concept converting CO2 emissions from urban waste treatment facilities into valuable green consumer-products. The objective is a technology resulting in a GHG reduction based on CO2 utilisation, replacement of fossil feedstock and industrial electrification.