LEARNING FROM THE STREETS: BUSINESS STRATEGIES OF INDIAN ENTREPRENEURS

ABSTRACT India's bustling streets host a vibrant array of small businesses, offering goods and services ranging from food to clothing and transportation. Firstly, these entrepreneurs showcase an exceptional ability to adapt swiftly to shifting circumstances, adeptly altering their prices, products, and services to to the ever-changing demands of their customers. Secondly, Indian street vendors excel in the realm of customer service, possessing a knack for engaging with patrons and forging strong, personalized relationships. Thirdly, these vendors exhibit a mastery of innovation, continually experimenting with new offerings and embracing emerging technologies. Fourthly, Indian street vendors exemplify a spirit of entrepreneurship. Finally, they demonstrate a keen sense of frugality, efficiently operating with minimal overheads and ingeniously devising solutions to challenges, ensuring profitable operations even in adverse economic conditions. Keywords: Indian Street Vendors, Small Businesses, Adaptability, Customer Service, Entrepreneurship.