Patient's Choices of Healthcare Providers in Anglophone Cameroon: An Understanding of Factors Directing Their Choice

The purpose: The aim of this research was to understand the criteria used by patients in choosingwhich types of health centres they go for in Anglophone Cameroon. This study involved the use of aqualitative approach in research.Methodology:Colaizzi 1978 phenomenological research method and in-depth interviews wereconducted with patients to have a thick description of the reasons motivating their choice of hospitals.Findings: Hospitality, negligence, professionalism, cost, affordability, sanitation of the hospitalsinfluenced patients’ choices. All respondents revealed not to have health insurance and therefore relyon various factors before making the choice to go for public or private health institutions.Implications: This research article can be used by health care managers and providers to have acustomer management level understanding of how patients take decisions in terms of health careproviders and therefore establish benchmarks to enhance the branding of their institutions.