The Impact of Customer Interface and Experience on E-Banking Appropriation

The rapid adoption of e-banking largely depends on user interface (UI) and customer experience (CX). A well-designed, intuitive interface enhances accessibility, usability, and trust, leading to higher adoption rates. This study examines the relationship between UI/UX design and customer satisfaction in e-banking services. It explores key factors like ease of navigation, security perceptions, and personalization. The findings highlight how a seamless banking experience influences customer retention and digital transformation. Recommendations focus on optimizing UI/UX to boost e-banking adoption and ensuring security, convenience, and user engagement in digital financial transactions