An Overview of Maharashtra Tourism Policy 2024

Abstract: The Government of Maharashtra introduces Tourism Policy 2024 is designed to boost the state's position as a premier tourist destination by promoting sustainable and inclusive tourism. The policy focuses on enhancing infrastructure, integrating technology, and diversifying the tourism offerings to cater to a broad spectrum of travelers. It emphasizes the development of lesser-known destinations, strengthening the cultural heritage sector, and promoting eco-tourism initiatives. The policy also aims to create job opportunities, empower local communities, and ensure the preservation of the environment through responsible tourism practices. Key features include promoting digital marketing, improving accessibility, and fostering public-private partnerships. With a strategic focus on innovation and resilience, The policy focus on developing infrastructure as well as partnership with stakeholders, tour operator and Meetings, incentives, conferences, and exhibitions (MICE) organizer. The policy focuses on niche tourism segment like eco-tourism, rural tourism, experiential tourism, caravan tourism, tourism villages and agro-tourism. The policy promotes luxury and budget cruise tourism. The policy sets new benchmarks for sustainable and innovative tourism.