The Application of Business English in Cross-border E-commerce Trade:A Comprehensive Analysis

Abstract This paper comprehensively explores the application of Business English in cross-border e-commerce trade. It analyzes the background and significance of cross-border e-commerce, reviews relevant literature, and examines the role and challenges of Business English. Through data analysis and case studies, it offers insights into strategies for effective application and proposes future research directions. The study aims to enhance understanding of the importance of Business English in facilitating successful cross-border e-commerce operations. Keywords: Business English; Cross-border E-commerce; Communication; Marketing; Challenges