КОНКУРЕНТНЕ СЕРЕДОВИЩЕ ВИЩОЇ ОСВІТИ: ОСОБЛИВОСТІ ПОНЯТЬ «КОНКУРЕНТОЗДАТНОСТІ» ТА «КОНКУРЕНТОСПРОМОЖНОСТІ»

This article clarifies and substantiates the concepts of competitiveness and competitiveness as categoriesthat describe the factor of success of an educational institution and a graduate in a competitive educationalenvironment in Ukraine and when entering international markets.The common features and differences of these concepts are highlighted – the level of competitivenesscan be determined even during the education before entering into competitive relations in the labor market,while the level of competitiveness of a specialist is determined and analyzed already in the labor market, asthe actual ability to realize oneself in the best way.On the basis of the review of scientific sources, the concept of competitiveness of educational institutionsis characterized from the point of view of management, quality and resource potential. Keywords: educational environment, competition, competitiveness of the individual, competitivenessof the educational institution.