CUSTOMER SATISFACTION ON MOBILE WALLET WITH SPECIAL REFERENCE TO PAYTM AND GOOGLE PAY IN TIRUCHIRAPPALLI DISTRICT

Nowadays, mobile phones are not used solely for making and receiving calls. They function similarly to a minicomputer, and mobile phone applications allow us to conduct a variety of tasks, such as communicating with others, monitoring our health and diet, and even making and receiving payments. Even after the ‘Digital India’ push, mobile applications for digital payments have grown in popularity. Even though there are other banking programs, Paytm and Google Pay are regarded as secure and user-friendly. This report investigates the levels of satisfaction among Paytm and Google Pay users. The researcher obtained 150 samples from mobile wallet users in Tiruchirappalli District using a judgemental sampling technique. According to the data analysis using ANOVA and Friedman’s ANOVA, respondents were happy with Paytm and Google Pay, and their motivations for using both apps were likewise largely identical. Even if the respondents are compelled by circumstance to use wallets, they stillharbor some anxiety when doing so. Hence, in order to increase the use of mobile wallets, the government must set up financial literacy initiatives.