WEBSITE-BASED BUSINESS MANAGEMENT IN INCREASING SALES: A STUDY ON THE "RATU HIJAB" BUSINESSES OF SOUTH SULAWESI - INDONESIA

This research aims to implement a website to increase sales and make it easier for consumers of “Ratu Hijab” business in TakalarRegency. The research method used is Research and Development with a qualitative descriptive approach. The research processfor designing this business model adopts a 4D development model consisting of Define, Design, Develop, and Disseminate. Datacollection techniques are carried out through observation, interviews, and documentation. The results of the study show that awebsite designed with design and features such as easy navigation and attractive content is able to expand marketing reach andincrease sales conversion. The results of the design that have been prepared in such a way are tested by media experts to assessthe design of the business model that has been designed by the researcher. After expert testing, the results of the business modeldesign can be recommended for “Ratu Hijab” business to develop her business.