Influence of Senior High School Strand on the Academic Performance of Accountancy Students

Abstract: The influence of a senior high school (SHS) on academic performance of accountancy students is an interesting topic that involves exploring how senior high school education can impact students' success in higher education. By understanding these dynamics, educational institutions can develop targeted marketing strategies that can attract prospective students, optimize support systems, and ultimately enhance the overall effectiveness of accountancy programs. Data for this descriptive study were collected from 128 respondents using a 30-item, self-made data-gathering instrument that has passed rigorous tests for validity and reliability. The data show that age and senior high school strand significantly influence students’ academic performance in foundational knowledge. However, the level of influence of SHS strand and the level of academic performance has no significant relationship. This suggests that regardless of the specific strand a student pursues during their SHS years, their performance in higher education is not directly affected by this choice. Keywords: Accountancy, senior high school strand, academic performance, marketing strategy, Negros Occidental, Philippines