Report on alternative hybrid business models

In the last decade, there has been a rapidly growing interest in business model thinking and relevant subdomains (e.g. entrepreneurial business models, digital business models, and sustainable business models). However, only few attempts have been made to examine how the business model perspective can be used to understand the organisational architectures of cultural offerings. The aim of this report is to provide a review the nascent academic literature addressing the intersection between business model thinking and cultural heritage. Special attention is devoted to such cases and perspectives that could offer some guidance and experience applicable to the eight rural and remote cultural heritage community areas that constitute the pilot cases of SECreTour.