Identification of the Entrepreneurial and Business Profile in the Construction Materials Retail

The study aims to investigate the entrepreneurial profile of managers operating in the retail sector of construction materials in the city of Teresina. This segment is vital to the local economy, driven by the growth of the construction industry. The study starts from the premise that the success and competitiveness of companies depend on the entrepreneurial characteristics of their managers, such as innovation capacity, adaptability, and resilience. Amidst urban expansion and the growing demand for construction materials, the profile of these managers emerges as a decisive factor for business performance. The study explores how the adoption of emerging technologies, such as Artificial Intelligence, can influence operational efficiency and service personalization. The proposed methodology combines qualitative and quantitative analyses, including the use of the geomarket analysis method to map the location of companies and its influence on market performance. It is expected that the results will provide insights both for business owners and policymakers, aiding in the creation of strategies that promote sustainable growth and innovation in the sector.