"AH WRONG SPEECH": PERSUASION OF GRAMMAR USED IN PRESIDENT JOKO WIDODO'S SPEECH AT THE ECOSPERITY WEEK SPEECH IN SINGAPORE

Abstract This article is an analysis of the nature of propositions built in President Joko Widodo's persuasive speech about investment in the nation's capital from the perspective of mood analysis. This research also reveals how the speaker divides ethos, pathos and logos to the audience. This research uses discourse analysis with a qualitative approach to see how President Joko Widodo structures ethos, pathos and logos clauses grammatically. The results show that 1) ethos clauses are built with a declarative mood to show his credibility; 2) pathos clauses are formed with a declarative mood with the realization of the statement function and imperative mood to arouse the emotions of the audience; 3) logos clauses are structured with a declarative mood to provide a statement of the basis of the argumentation he conveyed.